Crown Paints

We were chosen by CityPress to showcase Crown Paints’ current strapline of “it’s not just paint, it’s personal” in order to inspire customers across the retail and trade market sectors. The brief included developing concepts, creating sets and shooting still photography along with video for each of their new ‘Colour Insight’ briefs.

The main briefs were set by Crown Paints and Citypress for each Colour Insight, our input was to take those briefs and develop it into a real shoot concept, set build and delivery of the stills and videos. Our teams undertook research and development for the look and feel for each Colour Insight theme, taking the lead from the Designer at Crown Paints. We created assets for the development of 2 shots per Colour Insight, one of these being a larger ‘main’ image and one ‘moodboard’ shot per pallet.

We provided end to end project management including a full set build concept and management of the building of sets, prop sourcing and collation, a full visual shoot plan and brief development along with full shoot production including video production. Crown Paints left our productive campaign shoot with a bank of campaign stills and video for Crown Paints and Citypress to use across all channels.