Royal Doulton
To move beyond traditional product shots and weave a captivating narrative.
Royal Doulton, a renowned tableware brand with a rich legacy, approached Seventy7 with a unique challenge for their Urban Dining Christmas ’23 campaign.
The objective was to move beyond traditional product shots and weave a captivating narrative.
The vision: to showcase the life of a young couple in their early 30s, embracing the festive spirit in their modern, minimalistic apartment.
Our team embarked on transforming a small, contemporary space into a festive haven. The storyline unfolded from Christmas dinner preparations, with the couple sharing their day with a friend or two, to the meticulous setting of a vibrantly adorned dining table. The essence was to bring alive the spirit of Christmas, infusing color into every corner of the apartment.
The photography team orchestrated the scenes with precision, capturing the progression of the day – from the warmth of the kitchen to the aesthetic brilliance of the dining area. The challenge was not just to showcase the tableware but to narrate a story that resonated with the brand’s audience.
A series of visually stunning and emotionally resonant images that went beyond mere product display. Royal Doulton’s tableware became part of a larger narrative, portraying the joy and connection that define the holiday season.
The campaign successfully unfolded on Royal Doulton’s ecommerce platform, captivating customers with a story of celebration, friendship, and the timeless elegance of Royal Doulton tableware.
These images found a home on the Royal Doulton website, inviting customers into a world where the brand seamlessly integrates into the moments that matter. The campaign not only boosted sales but also reinforced Royal Doulton’s position as a brand that understands and enhances the cherished moments of its customers.
With Seventy7’s touch, Royal Doulton didn’t just sell tableware; they sold the promise of unforgettable moments shared around a beautifully set table.
