Seventy7 wins award for Yodel campaign

We’ve only gone and done it! As the winners have been announced for the UK Agency Awards, we are very proud trophy holders in the category for Best Large Local Campaign with our client campaign for Yodel.

We attended the UK Agency Awards at the swanky Grosvenor House on Park Lane in London to celebrate the wins in the world of marketing.

First of all we have to give our congratulations to our team who worked tirelessly on this campaign to make it such a success.

Now onto the important part, what the judges said about our campaign…

“This campaign has earned acclaim for its exceptional persona data utilisation, achieving significant impressions through Meta platforms with an efficient CPC. The well-executed strategy featured localised messaging and robust multi-channel engagement, leading to substantial awareness and impressive conversion rates.”

What made our Yodel campaign award-worthy?

Well, the results speak for themselves…

Our short-term campaign, which ran for only three weeks, gained over 3.12 million impressions, 31,000 conversions, and a total reach of 1.33 million! 

Yodel came to us to market their Out of Home services, created for a more simple customer experience. Our full service team provided exceptional work included in a tailored package provided to the client. The key aspect of this campaign was that we used Localised messaging on a UK wide campaign. Through separating the messaging out into 4 targeted areas with localised messaging. We also created a generic campaign which was due to budget restraints. Location targeting was utilised to specifically reach audiences in proximity to the partner retailer locations. This is why the overall campaign gained great results.

We have a full case study on this project including our creative assets and the campaign process from start to finish.

If you want award-worthy campaigns, from SEO to Organic Social, we have a range of services and packages all tailored to your needs. Get in touch with us for a chat about your next project!

View the full list of winners for UK Agency Awards 2024.