How to Know Your Brand Needs a Refresh

Is your brand keeping up with the times? Sometimes, the signs that your business needs a refresh are subtle—but ignoring them can lead to stagnation or, worse, losing touch with your audience. A brand refresh isn’t just about aesthetics; it’s about ensuring your message, visuals, and strategies align with where your business is today and where it’s heading.

At Seventy7, we specialise in helping brands identify these moments of need. Download our Free Brand Audits to pinpoint areas for improvement and take the first step toward revitalising your business.

Here are seven signs that it might be time to give your brand a refresh:

1. Your Visual Identity Feels Outdated

Your logo, colour palette, or typography might have been on-trend when you started, but design trends evolve. An outdated look can make your brand appear less credible or relevant in today’s market.

Sign to Watch For: Your visuals don’t resonate with modern audiences or feel inconsistent with your current offerings.

Action Step: Conduct a visual audit and update your design elements to reflect current trends and business goals. Our Free Brand Audits can help identify where to start.

2. Your Messaging No Longer Resonates

If your brand’s voice and messaging don’t connect with your target audience, it’s time to recalibrate. As customer needs and preferences change, your messaging should evolve too.

Sign to Watch For: Customers seem disengaged, or your value propositions feel out of touch with the market.

Action Step: Update your website copy, social media content, and email campaigns to reflect your audience’s current needs and expectations.

3. Your Digital Presence Is Falling Behind

A sluggish website or low social media engagement can be a major red flag. Your online presence should be seamless, user-friendly, and engaging.

Sign to Watch For: Poor website performance metrics or declining social media interactions.

Action Step: Optimise your digital platforms for speed, usability, and SEO. Our Free Brand Audits include insights into your digital health.

4. Your Marketing Strategy Feels Stale

If your campaigns aren’t delivering results, it’s time to revisit your strategy. Tactics that worked a year ago may no longer resonate, and emerging trends might offer new opportunities.

Sign to Watch For: Declining ROI on marketing campaigns or over-reliance on outdated tactics.

Action Step: Analyse past campaigns and explore innovative strategies like AI-driven personalisation or short-form video content. Read our blog here on refreshing digital strategies for further understanding.

5. Your Customer Engagement Has Plateaued

Engaged customers are loyal customers. If your audience seems less enthusiastic or interactive, your brand may need a refresh to reignite excitement.

Sign to Watch For: Decreased customer feedback, participation, or repeat purchases.

Action Step: Launch initiatives like loyalty programs, personalised communications, or interactive content to boost engagement.

6. Your Team Feels Disconnected from the Brand

A strong brand isn’t just for customers—it’s also for your team. If your employees feel disconnected or uninspired, it’s time to realign your brand from the inside out.

Sign to Watch For: Inconsistent messaging or lack of enthusiasm among team members.

Action Step: Involve your team in the brand refresh process to ensure alignment and buy-in.

7. Your Brand Isn’t Aligned with Sustainability Trends

Sustainability isn’t just a buzzword; it’s a growing expectation. If your brand isn’t prioritising eco-friendly practices, you might be missing out on a key opportunity to connect with values-driven consumers.

Sign to Watch For: Customers inquiring about your sustainability efforts or competitors gaining an edge through green initiatives.

Action Step: Evaluate how you can incorporate sustainability into your business model and communicate these efforts clearly.

Take action today

Knowing when your brand needs a refresh can be half the battle. The other half? Taking action. By addressing these seven key areas, you’ll ensure your brand stays relevant, engaging, and poised for growth. Ready to uncover the specific areas your brand needs to work on? Download our Free Brand Audits today and let’s start the transformation together!