PartyLite
Creating 3 months of social content in 3 days.
Brief
Our long-term, full-service home fragrance client came to us in need of social content for their seasonal product launches.
The brief was to create a bank of still image and video content that could be used across multiple social platforms throughout a whole season consisting of 3 months.
Action
Our social team sourced location houses to capture the home accessories and candles to present them in their natural environments. We conducted a three-day shoot over two different locations and shot over 70 products.
On set, we created engaging content for all products and later edited each piece of content before sharing it with the client. All content gained from the social content shoot was then scheduled for the next three months to be used across the client’s social media.
Result
Across social platforms, the social content created generated great metrics for the client with the following:
- Over 12.9K likes
- Over 2.8M profile impressions
- Over 155K impressions
The use of this content also allowed us to post regularly and consistently for the client, which overall increased follower count, engagement rate and retention.
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