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Our Top 7 Christmas Campaigns

Mia HaworthDigital Marketing Executive

As we come into the festive season, we like to take a trip down memory lane at our favourite Christmas campaigns. In Seventy7 fashion, we’ve curated our top 7 festive campaigns from throughout the years to share.

First of all, what makes a great Christmas campaign?

A touch of emotion: Whether this is excitement, a tear-jerker piece of marketing or a warm feeling of the remembrance of fond childhood memories - it always pays off to sprinkle in a bit of human emotion to a campaign. This will really grab an audience and help your campaigns perform to a higher standard (which is what we all aim for with a once-a-year showstopper campaign).

Classic features: To create that warm feeling of home and family Christmas you need to add in those key, classic festive features. Think stockings, glowing fairy lights, log fires, hot chocolates - anything to make your imagery or video feel cosy and relatable to the audience.

Fun!: Not everyone loves a sad Christmas ad or campaign that makes them think too much about all the hardships that come around, especially at this time of year. Some just want a silly, fun and maybe slightly cheesy campaign. As an agency, we get a great spectrum of clients who need and want to create different emotions or views of their campaigns, so we know what it’s like on both ends!