SEO – The Statistics Behind The Research

Our SEO expert, Charlotte, delves a little deeper into her research and highlights some of the statistics and trends that should be considered when contemplating the future of your business and SEO.

Search Engine & Optimisation Stats

• YouTube remains the second largest search engine, with over 2.5 billion logged-in monthly users actively searching for content. It eclipses Bing, Yahoo, and other traditional search engines combined. Source: DataReportal 2024.

• 44% of online shoppers begin their purchasing journey with a search engine. Source: Klarna Insights.

• SEO leads maintain a higher close rate at 2.4%, compared to PPC leads, which average a 1.3% close rate. Source: FirstPageSage, 2024.

• Over 75% of local searches convert into leads and local SEO leads have a close rate of nearly 15%. Source: seo.ai

• Google now processes over 8.3 billion searches daily worldwide. Source: Exploding Topics 2024.

• 68% of online experiences begin with a search engine, and search remains the most trusted channel for gathering information. Source: BrightEdge 2024.

• Long-form content (2,000-3,000 words) receives stronger results than shorter posts. Source: Orbit Media 2025.

Looking ahead: SEO In 2025

• User-Centric Experience: Google’s continued focus on user experience (UX) means faster, more accessible, and easier-to-navigate websites rank higher. Factors like Core Web Vitals remain crucial.

• Mobile Optimisation Is Mandatory: With over 60% of global web traffic coming from mobile devices, ensuring a seamless mobile experience is critical. Poor optimisation directly impacts rankings and engagement.

• AI-Driven Search: Voice search and AI-powered tools like ChatGPT and Bard are becoming integral to how people find information, requiring more conversational content strategies.

• Secure Encryption: HTTPS has grown into a strong ranking factor, with 97% of page-one results being secure.

• Refined URL Structure: Clean and user-friendly URLs, aligned with search intent, are vital for search engine visibility.

• Google’s Multisearch Revolution: The rise of multisearch (combining text and visual input) means optimising for Google Lens and image-based queries is essential.

• Diversifying Beyond Google: Search engines like Bing, bolstered by AI, and platforms such as Amazon, YouTube and TikTok are becoming important discovery tools for businesses.

By understanding and aligning with these trends, you can position your business for SEO success now and beyond. If you are unsure on how to get started, get in touch and we can help you, in the same way we have our other clients.