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It’s the seventy7 industry roundup, September edition. We welcome autumn in with a tres magnifique kit launch, an incredible eco-office, plus our stunning new work with Jimmy Choo.
jimmy choo
seventy7 are more than just a photography agency, but our experience in shooting everything across the discipline with some of the world’s biggest brands puts us well ahead of the pack. And they don’t come much bigger than legendary fashion house Jimmy Choo.
Having worked with them on various shoots for the past 10 years, we were absolutely delighted to be a part of their AW20 online launch, and were especially keen to make sure that the highest possible safety standards were met while we shot the range during the lockdown months.
Working on a strict socially distanced set didn’t come without challenges, but there was constant collaboration between our stylists, photographers and creative directors with the client, to ensure that every shot was perfect. This communication allowed us to shoot hundreds of pairs of shoes, plus handbags and accessories on a constant rotation, and we’re very proud of the outcome. Check out the finished product here.
allez les bleus
Although fans of Paris Saint-Germain have been unable to see their team on the pitch for months, UNIT9 came up with an innovative way to see this season’s kit. They decided to launch the new shirt through an augmented reality site that beamed the jersey straight into people’s homes via their mobile devices.
The exclusive launch was created in partnership with Nike and was given their unmistakable design stamp thanks to the stunning fonts and house style we’ve come to recognise from the sportswear giants. As an extra bonus, Parisians got to see the home shirt before anyone else, while the away kit was shown to everyone who accessed the app outside the city.
billy’s our idol
After being chosen to handle Zoopla’s media planning and buying back in March, Essence were given the keys to a tagline that has resonated with TV audiences since its initial launch around Christmas 2019. Their first activation in partnership with Lucky Generals - who worked with Zoopla on the first campaign - introduces us to the incredible character of Billy, who no longer has to share a room with his brother. Billy’s great, we love Billy.
Essence have captured the ethos of Zoopla’s ‘We know what a home is really worth’ perfectly in their first ad together. With such a strong initial showing, we really can’t wait to see what they have up their sleeves on the next one.
deep dive: nudge
Back in 2017, we first worked with Nudge - a scientific startup - to launch and design their brand. They provided a unique prospect for our dedicated branding team, as taking the business of neuro-analytics and eye-tracking and making it easy for new customers was key, and a definite challenge.
Thanks to an incredibly close collaborative relationship with their small team, we devised a branding identity for Nudge which included a typeface and colourways that reflect the personality of their team and their speciality services. As Eleanor Trimble - Nudge’s CEO and co-founder - said, this work was creating more than ‘just a logo’, and the work our team did is still prevalent on their site today.
spotlight: reclaim her name
To celebrate the 25th anniversary of the Women’s Prize for Fiction, London-based consumer agency VMLY&R collaborated with the prize’s long term sponsor Baileys for a unique campaign to celebrate women’s achievements in literature.
The ‘Reclaim Her Name’ initiative was set up to shine a light on the difficulties women have historically faced in the literary world. It’s re-released 25 novels (for free!) to champion the women writers who had to write their books under a male pseudonym. Each book has also been beautifully redesigned to champion modern female illustrators from around the world, check out the full collection here.
super sneakers
Having already designed a limited edition pair of Nike Air Max sneakers, it was only a matter of time before Sean Wotherspoon collaborated with adidas Originals too. The vegan Superstars he’s created are made of completely recycled material, and the embroidered design means each pair will look different for each owner after being worn in.
As part of their sustainable fashion revolution, U-Dox launched the SUPEREARTH trainers with a stunning visual campaign alongside illustrator Alex Gamsu Jenkins and Theophilus London. We came for the earth-saving trainers, and stayed for the ridiculously catchy earworm song.
an eco-office
Not content with their entertainment wing - Cake - transforming ocean plastic into a playable record, Havas London are showing everyone how to look after the planet with the care it needs.
Their Kings Cross offices have been given a completely green revamp, they’ve cut down on landfill waste completely, their notebooks are made from shredded paper, and even their used coffee beans are recycled to make kindling! They’re showing the whole industry how we can be accountable for the world around us, and are leading from the front.
seventy7 are experts in bringing the right people to the room. We don’t just tell you what you want to hear, we’ll show you what you didn’t know you need. To hear more from us, start the conversation on LinkedIn or subscribe to our monthly email.
