Top Home & Lifestyle Marketing Trends for 2025

As we move into 2025, the home and lifestyle industry continues to evolve, driven by technological advancements, sustainability concerns, and changing consumer habits. Brands that stay ahead of these shifts will be the ones that resonate most with modern consumers.

Here are the top home and lifestyle marketing trends shaping the industry in 2025, along with brands leading the charge.

Sustainable & Eco-Friendly Living

Environmental awareness is at an all-time high, with consumers prioritising sustainable materials, ethical sourcing, and energy efficiency in their home purchases.

Example: IKEA
IKEA has committed to becoming fully circular by 2030, offering furniture made from recycled materials and energy-efficient products. The home brand also runs re-use and recycle services for products as an effort to reduce waste from their customer base.

Social Commerce Growth

Social media platforms are becoming one-stop shopping destinations. Brands are leveraging Instagram, TikTok, and Pinterest to create shoppable posts, live shopping experiences, and influencer partnerships. Want to know more about online e-commerce? Read our full, in-depth blog here.

Example: Anthropologie
This brand utilises Instagram and TikTok Shopping, allowing consumers to purchase directly from social feeds while collaborating with influencers to showcase their latest collections.

AR & VR for Virtual Home Experiences

Augmented Reality (AR) and Virtual Reality (VR) are changing the way customers visualise furniture and home decor, reducing uncertainty in online shopping.

Example: IKEA Place & Wayfair’s "View in Room"
IKEA’s AR app, IKEA Place, lets customers visualise how furniture will look in their homes, while Wayfair’s "View in Room" feature provides a similar immersive experience.

Short-Form Video Content Dominance

TikTok, Instagram Reels, and YouTube Shorts are the go-to platforms for home inspiration, DIY projects, and product showcases.

Example: B&Q & Homebase
Both brands create engaging how-to videos, DIY tutorials, and home renovation content that appeal to a younger, trend-conscious audience.

User-Generated Content & Community Engagement

Consumers trust real experiences over polished ads. Brands that incorporate user-generated content (UGC) in their marketing build stronger customer relationships. Read more here about how to master your influencer marketing strategy.

Example: Airbnb
Airbnb showcases real customer stories, home transformations and reposts of content made by their customers whilst staying in the locations.

As 2025 unfolds, these home and lifestyle trends will shape the way that brands market their products and connect with consumers. Companies that embrace AI, sustainability, social commerce, and immersive technology will thrive in the evolving landscape. Whether through personalised experiences, AR shopping, or community-driven branding, the key to success lies in adapting to consumer needs and preferences.

Need help crafting engaging social media posts based on these trends? Check out our portfolio and get in touch.