ACDC Lighting
Design & build a multi-store website to provide seamless UX while highlighting their expertise.
Brief
ACDC Lighting, a global leader in lighting applications, approached us to design and building a multi-store website that would provide a seamless user experience while highlighting their expertise. The website required complex specifications to showcase ACDC Lighting’s products and content effectively. Our goal was to create a personalised checkout tool, a project building function, and a library of product documentation to streamline the selection process for their clients.
Action
In order to elevate ACDC Lighting’s online presence, we developed a Magento 2 website made for the customer first. To help shop the over 9,000 individual product listings, we crafted a custom specification tool that allowed users to easily build their own personalised product configurations, empowering informed decisions based on individual requirements.
In addition, we created a content hub to further establish ACDC Lighting as industry leaders. The hub served as a place for engaging and informative articles, enhancing the website’s value for both existing and potential customers.
Result
The collaborative efforts in UX/CRO, web design, and web development resulted in a highly functional and user-centric website for ACDC Lighting. With a mobile-friendly design and comprehensive functionality, ACDC Lighting’s Magento 2 website successfully affirmed their position as industry leaders. The website’s intuitive user experience and focus on personalised solutions further solidified ACDC Lighting’s reputation for excellence in lighting applications.
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