Farmison & Co
Savouring heritage and quality during a branding transformation.
Brief
Farmison & Co, an award-winning premium heritage butchers, approached us with the initial task of creating a print brochure for their Christmas season. However, the challenge extended beyond the brochure to encompass advertorials, digital marketing, and a soft rebrand. The goal was to ensure that every communication with their customers reflected the brand’s passion, attention to detail, and commitment to quality.
Action
Understanding the importance of conveying Farmison & Co’s heritage, we embarked on a comprehensive creative campaign. We crafted a new look and feel for their photography and design, coupled with a refined tone of voice in copywriting, communicating a sense of quality and trust. With a shoot in our Manchester studios, and a campaign rollout incorporating our digital marketing expertise across every channel. Every element of design and communication worked to create a holistic campaign that contributed to sales growth, particularly during the Christmas period.
Result
The collaborative efforts in creative campaigns, creative strategy, branding, design, copywriting, photography, and digital marketing led to the successful communication of Farmison & Co’s passion, quality, and heritage. The refined image and cohesive approach garnered customer trust and positioned the brand as an authority in the industry. The holistic campaign contributed to sales growth, particularly during the Christmas season, and ensured a consistent brand experience across multiple channels.
