Marks & Spencer
Combining the house styles of the M&S Home brand with trend knowledge to create seasonal campaigns.
Brief
Marks & Spencer Home, a renowned British brand, sought to establish an identity that seamlessly blended its rich heritage with contemporary sensibilities. They desired creative campaigns, ecommerce photography, and shoot production that would bring their house styles and evolving trends to life, creating a visual identity that would endure through seasons.
Action
We created a visual identity that resonated with the brand’s target audience, offering aspirational items to the masses and allowing the M&S Home brand to adapt to evolving trends.
With an established look and feel, standalone campaigns and additional brand stories felt seamlessly connected to the core ranges. Online and offline, our imagery, designs, and messaging worked harmoniously to ensure brand consistency. This allowed customers to forge a strong connection with their favourite retailer season after season, regardless of where they shopped.
Result
By combining creative campaigns, ecommerce photography, and shoot production, Seventy7 helped Marks & Spencer Home craft a timeless visual identity that effortlessly blended heritage with contemporary appeal. The meticulous attention to detail and consistent brand messaging resulted in a cohesive and engaging customer experience across various platforms. As a result, M&S Home established a lasting connection with their target audience, enhancing brand loyalty and driving sales.
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