PartyLite: CBD Collection
A disruptive journey into wellness powered by AI.
Brief
PartyLite, an established home fragrance and décor brand, approached Seventy7 with an exciting challenge: to launch their new flagship product range, a collection of CBD-infused candles. This range was a strategic move for PartyLite, marking their transition into the wellness market. The task was to create a captivating and bold campaign that would not only position the candles firmly in the fragrance market but also highlight their wellness and self-care aspects.
Action
Our approach harnessed the power of AI and CGI to bring this unique product to life, pushing creative boundaries to deliver an experience that would elevate the brand. Each CBD candle image used eye-catching elements that mirrored the essence of each fragrance, bringing dynamic and captivating dimension to the visuals. A strong tonal colour palette extended throughout every element of the campaign.
In parallel, we created imagery tailored to organic social platforms. These images used aspirational lifestyle settings, dramatic lighting, and thoughtful representation of the audience.
Result
The infusion of AI into the creative process not only elevated the visual appeal but enabled us to deliver a unique and immersive experience to PartyLite’s audience. It marked a significant step forward for the brand, introducing the new CBD candle range and successfully positioning it as a bridge between the fragrance and wellness markets. This campaign exemplified how AI, coupled with creativity and strategic thinking, can transform a brand’s narrative and captivate diverse audiences.
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