Rolls Royce
A creative recruitment campaign utilising bold core values to recruit those with shared values and key talent.
Brief
Rolls Royce, a renowned global brand embarking on the path of creating green energy alternatives through new nuclear technology, sought to attract top talent from around the world. They approached us to design a creative recruitment campaign that would instantly convey the brand’s forward-thinking nature and attract the best minds in the industry.
Action
Understanding Rolls Royce’s passion for providing clean and sustainable energy for the future, we incorporated these values into every aspect of the campaign. The messaging communicated the brand’s far-reaching vision, appealing to business leaders eager to tackle change.
To create a lasting campaign, we developed a suite of assets that had a strong visual consistency, while offering fresh and exciting variations. Each telling the brand’s story in engaging ways. From out-of-home advertising to social media platforms and online applications, we ensured the artwork seamlessly fit each medium.
Result
Through our dynamic recruitment campaign, Rolls Royce successfully targeted the world’s best talent. Our designs effectively conveyed the brand’s forward-thinking nature and commitment to clean energy solutions, attracting individuals who shared these values. By consistently delivering compelling messaging and visually engaging assets across multiple platforms, Rolls Royce established itself as an employer of choice within the industry.
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