Twisted Tailor
Elevating creativity through virtual production.
Brief
Twisted Tailor, a fashion retailer known for its distinctive style, challenged Seventy7 with a captivating mission: to produce a ski-themed photoshoot that defied the boundaries of conventional photography. The objective was to create a visually stunning campaign that showcased their brand in an exhilarating and immersive ski-themed environment.
Action
In response to Twisted Tailor’s challenging brief, we knew we had to harness the power of virtual production. We started by crafting a ski-themed shoot combining real world elements with digital tech. CGI let us meticulously design several backdrops which we could use on the shoot as the canvas for the creative vision.
The physical foreground of the shoot was created through clever styling and propping, creating a real world element that adds to the captivating authenticity and immersion of the final image.
Result
The resulting project was not limited to a single platform. It was strategically leveraged across Twisted Tailor’s diverse social channels, ensuring maximum exposure and engagement.
By seamlessly blending physical set design with CGI backgrounds, the campaign unlocked a world of creative possibilities for the brand. The project brought their products to life and inspired viewers to discover more about a brand with a unique and enticing vision for itself.
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