Yodel
Out of Home services, created for a more simple customer experience.
Brief
Yodel approached us to promote their Out of Home delivery services, encompassing click & collect, return, and parcel sending. Our objectives included understanding the OOH customer base, enhancing brand awareness, converting new customers, and increasing volumes. We set out to develop core personas, allowing us to generate brand awareness of Yodel’s out of home services with their target market and to support converting new customers using the OOH services and assist with the increasing YoY out of home volumes.
Action
Using a full-service team, we created an effective 3-week campaign, from brief to final execution. The campaign included creative concepts, digital marketing strategy, asset design, and campaign management for emails, organic social, and targeted paid media.
The digital marketing strategy focused on leveraging a mixture of online channels to achieve the objectives, centred around a core creative campaign. Key to this campaign was localised messaging used with location targeting. Through this approach we could promote the service across the UK, with a feel of being local.
Result
To measure the campaign, we established baseline metrics for current service volumes, brand awareness, and conversion rates and set specific targets. This comprehensive approach allowed us to set benchmarks for strengthening Yodel’s presence in the OOH market. The campaign was highly successful in generating awareness for Yodel, generating over 3.9 Million impressions with In-market consumers in core locations. On Meta, the campaign gained a total reach of 1.33 Million, total impressions of 3.12 Million and 30,911 conversions in just three weeks.
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