Ego Shoes
Digital marketing to target customers at every stage of the shopping journey.
Brief
Ego Shoes faced fierce competition in the fast fashion industry, where capturing the attention of millennial shoppers required authenticity and a strong brand identity. Our challenge was to seamlessly fit into their sassy and savvy niche by implementing a digital marketing strategy that targeted customers at every stage of their shopping journey. Despite the profitability challenge posed by the average order value of £25, our aim was to drive significant and sustained sales growth.
Action
We implemented a comprehensive strategy that leveraged multiple channels in harmony. Our focus areas included PPC advertising, SEO, social media ads, influencer outreach, and affiliate marketing.
In PPC, we executed targeted campaigns that drove 63% growth in traffic and a substantial 28% increase in revenue. SEO efforts generated a notable 26% year-on-year increase in organic traffic, strengthening Ego Shoes’ visibility. Paid social media advertising emerged as the star of the campaign, with an impressive 112% surge in traffic and a substantial 92% increase in sales.
Result
The collaborative digital marketing strategy enabled Ego Shoes to achieve significant and sustained sales growth across multiple channels. The holistic approach to digital marketing allowed Ego Shoes to reach their target audience with authenticity and resonate with millennial shoppers. By leveraging multiple channels and optimising each touchpoint in the customer journey, we helped Ego Shoes overcome the profitability challenge and achieve sustained growth in sales.
Other Projects
