London Persona
Redefining menswear retail through web design & digital marketing.
Brief
London Persona, a luxury online retailer, faced the challenge of creating a new concept in a crowded retail market. To make a difference, the team at seventy7 invested time in understanding the brand’s vision. The goal was to align with their ambitious business plans and bring them to life. This involved redesigning and rebuilding their Magento 2 ecommerce website, curating compelling content, and executing effective digital marketing strategies to penetrate the market and target the right audiences.
Action
We launched the brand to the menswear luxury market within a short span of a few months. The focus for the new website was to deliver an exceptional mobile experience with a premium feel. The design of the platform exuded elegance and flexibility, providing a seamless user experience for customers.
Simultaneously, we strategised a comprehensive digital marketing plan to establish the London Persona website for long-term SEO growth. Paid advertising campaigns were executed, aiming to raise brand awareness and attract the target audience to the newly launched website.
Result
The collaborative efforts in web design and digital marketing propelled London Persona to success. The redesigned Magento 2 website offered a premium and mobile-friendly experience, aligning with the brand’s image and customer expectations. The carefully curated content showcased a diverse range of brands and experiences, appealing to the luxury menswear market. The comprehensive digital marketing strategy, including SEO and paid advertising, contributed to brand awareness and customer acquisition.
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