Ann Summers
Celebrating beauty and empowering diversity through campaign and ecommerce photography.
Brief
Ann Summers, an iconic British brand, sought to elevate their image and showcase the beauty of diversity in their Intimates collection. With a commitment to accessibility and inclusivity, they aimed to create a blend of luxury and real-world beauty. Our challenge was to develop a creative campaign that captured the essence of Ann Summers’ brand values and produce high-quality ecommerce photography that showcased the range while highlighting fit and feel.
Action
Our team embarked on a comprehensive creative journey, encompassing concepts, art direction, styling, photography, and production. We focused on showcasing the beauty of diversity, featuring a range of models that represented a variety of body types. Through thoughtful styling and photography, we captured the natural features of each model, celebrating their unique beauty without the use of airbrushing. The resulting imagery became an unfiltered yet aspirational showcase of the breadth of beauty, aligning with Ann Summers’ brand values.
Result
The creative campaign and ecommerce photography contributed to enhancing Ann Summers’ brand image and empowering diversity. By celebrating the natural beauty of their models, Ann Summers solidified their commitment to accessibility and inclusivity. The multichannel approach allowed the brand to engage with customers through various touchpoints, driving conversations and encouraging social media interactions. Through our collaboration, Ann Summers successfully elevated their brand image and communicated their values.
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