Aspinal Of London
To shoot elevated ecommerce photography with a model.
Brief
A heritage brand with a legacy of tradition and quality, Aspinal of London approached our London team with a desire to update the look and feel of the ecommerce product imagery for the brand. Aligning the experience of the brand in person with online was a key goal, introducing a more luxury presentation for the brand in its online store.
Action
Through understanding of the market and the brand’s legacy, we put together a contemporary yet classic look and feel for the brand. Approachable, yet luxurious, we knew that introducing an elevated and model-led ecommerce approach would hit all the marks for their audience. The creative direction included updating the lighting, hair and makeup, wardrobe and poses, ensuring that we could set out a defined style for all future shoots.
Result
Through this first shoot, the Aspinal of London team received high volume, high quality imagery they could use across their website, social media channels and email campaigns. Committing themselves to this new ecommerce visual identity, they came back to our London studios again to continue a partnership to produce future shoots and campaigns.
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