To update the look and feel of the ecommerce product imagery for the brand, introducing a more luxury presentation.
We researched competitors and looked at similar aspirational brands to create a bespoke photographic look and feel for the brand. The creative direction included updating the lighting, hair and makeup, wardrobe and poses.
The content created was used for their website, social media channels and email campaigns. As a result of this initial project the brand now regularly shoots with seventy7.