Castore
Transforming ecommerce photography for athletic excellence
Brief
Castore approached Seventy7 with a clear objective: to revolutionise their ecommerce photography. Our services included photography, styling, hair & makeup, production, retouching and sample management. The brand wanted to elevate the appeal of their athleisure products for men and women, with dynamic and captivating imagery that resonated with their performance-driven audience. Achieving consistency was paramount, creating a standardised approach to still life ecommerce photography to enhance the shopping experience for the customer.
Action
To bring the vision to life, we created a new photographic strategy that would allow Castore to create shoots with style and consistency. To infuse vibrancy into the product presentation, we introduced dynamic movement shots. These images effectively conveyed the performance-driven features of Castore’s products, injecting excitement.
For consistency, we developed a comprehensive style guide tailored specifically for athleisure. This guide served as a visual roadmap, ensuring that each image adhered to Castore’s aesthetic, covering aspects like lighting, composition, styling and retouch.
Result
Our collaboration yielded transformative results. The introduction of dynamic movement shots breathed life into the product imagery, resonating strongly with the target audience.
Our athleisure style guide ensured consistency, lending a stronger brand identity as the brand has grown. This consistency improves the online shopping experience, fostering trust and loyalty among customers. The images produced through this partnership found their home on Castore’s online store and played a pivotal role in successful paid media campaigns.
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