Crown Paints
Creative and photography for the ‘Colour Insights’ campaign.
Brief
We were chosen by CityPress to showcase Crown Paints’ current strapline of “it’s not just paint, it’s personal” in order to inspire customers across the retail and trade market sectors. The brief included developing concepts, creating sets and shooting still photography along with video for each of their new ‘Colour Insight’ briefs.
Action
Working to briefs put together by both Crown Paints and Citypress for each Colour Insight, our team was tasked with transforming those briefs into a real shoot concept, with set build and delivery of the stills and videos. Our teams undertook research and development for the look and feel for each Colour Insight theme, in close collaboration with the Designer at Crown Paints. We created assets in studios across the range of Colour Insight themes, delivering a range of moodboard and customer facing images.
Result
We provided end-to-end project management including a full set build concept and management of the building of sets, prop sourcing and collation, a full visual shoot plan and brief development along with full shoot production including video production. Crown Paints left our productive campaign shoot with a bank of campaign stills and video for Crown Paints and Citypress to use across all channels.
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