Royal Doulton
To move beyond traditional product shots and weave a captivating narrative.
Brief
Royal Doulton, a renowned tableware brand with a rich legacy, approached Seventy7 with a unique challenge for their Urban Dining Christmas ’23 campaign. The objective was to move beyond traditional product shots and weave a captivating visual narrative, showcasing the life of a young couple in their early 30s who are embracing the festive spirit in their modern, minimalistic apartment.
Action
Our team began by transforming a small, contemporary space into a festive haven. The shoot told the story of the day from Christmas dinner preparations, to the meticulous setting of a vibrant dining table. The photography team orchestrated the scenes with precision, capturing the progression of the day from the warmth of the kitchen to the dazzle of the dining area. The challenge was not just to showcase the tableware but to visually tell a story that resonated with the brand’s audience.
Result
The final images went beyond product to tell a story, letting Royal Doulton’s tableware come to life through the joy and connection of the holiday season. The campaign successfully rolled out on Royal Doulton’s ecommerce platform, captivating customers with a story of celebration and the timeless elegance of Royal Doulton tableware. The campaign not only boosted sales but also reinforced Royal Doulton’s position as a brand that understands and enhances the cherished moments of its customers.
