Snüz
A UK retailer of sleep solutions for babies and toddlers looking to launch their award winning product in the U.S.
Brief
As a brand with a reputation for quality baby products, with an understanding of the needs of the parents in their customer base, Snüz approached us to create clean and calming still and film photography. These assets would be key elements used in their U.S launch of the Snüz Pod, expanding their audience to a new audience segment in a larger market.
Action
We researched competitors and the demographics of the targeted customer persona’s prior to shooting. This allowed us to develop the creative direction for how the target customers would style their own spaces using the product, ensuring our content would relate to the clients new found customer base. We built and created multiple sets that aligned with the brand launch targeted demographics. We created both still photography and videography content for the client to use within their launch, social media platforms, website, and campaign assets.
Result
The content was successfully launched in the U.S, with the video of the campaign shown on the billboards in Times Square, NY. With the success of the campaign the client has come back regularly to work with us, overhauling all of the content on their website and also bringing their sister brand Little Green Sheep to the agency.
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