The White Company
Capturing effortless style and inviting comfort with ecommerce photography.
Brief
The White Company, renowned for their effortless style and commitment to quality, sought to create campaign photography that reflected their brand’s DNA and captured the inviting comfort of real homes. They wanted their ecommerce stills and videos to go beyond the ordinary and convey a sense of creativity and shoppability. Our challenge was to bring the brand’s aesthetic to life in our London studios, ensuring every shoot captured the distinct feeling that The White Company is known for.
Action
Our team approached every bedroom and accessory shoot with creativity and attention to detail, aligned with The White Company’s brand DNA. Our expert set builders created a luxurious home atmosphere in our studios, allowing our photographers to capture enticing comfort and freshness in every shot.
Lighting played a crucial role in creating the clean and inviting ambiance that draws viewers in, evoking a sense of warmth and tranquility. To enhance the sense of real-life moments, naturalistic styling and propping were incorporated into the creative campaigns.
Result
The campaign photography for The White Company successfully captured the essence of their brand, with effortless style and inviting comfort. The styled moments captured in the creative campaigns added a sense of authenticity to each shoot, allowing customers to connect with the brand.
Through our collaboration, The White Company’s campaign photography was elevated to reflect their brand’s aesthetic and values. The inviting comfort and effortless style conveyed throughout contributed to engaging their audience and strengthening their brand presence.
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