WXM
Elevated ecommerce photography to score big.
Brief
WXM, the brainchild of footballer Ollie Palmer, is a lifestyle leisurewear brand that came to us to broaden its horizons beyond the Wrexham club shop. The challenge? Raise brand awareness through captivating content, enhancing ecommerce imagery for the AW23/24 collection. WXM sought to convey the quality, fit, and personality of its luxury leisurewear, while bringing a dose of fun and lifestyle to the brand. They turned to Seventy7 for the game-changing assist.
Action
To truly make WXM stand out, bold imagery that told the brand’s story was key. We began by getting to know the brand’s core goals, to set the plan. Then came our ecommerce photography strategy. Our focus was on bringing out the product’s detail and quality, showing how the collection felt to wear. To elevate WXM’s look and feel, the photoshoot that followed brought out the best in every garment and the brand as a whole.
Infuse fun and lifestyle into the brand in the same day, we created additional content tailor-made for social channels, showing the brand personality behind the garments.
Result
The new ecommerce imagery conveyed a brand that was about more than just fashion. It told a story of quality, fit, and fun, all in one vibrant package.
Ollie Palmer said, ‘Seventy7 let us lead the shoot how we wanted to, and put valuable input in. They’ve got a lot of experience with clothing brands, so helped us get it right.’
Through our collaboration, WXM achieved an ecommerce image transformation that resonated with its audience. They’ve built the brand from here, with a winning edge.
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