Carrier
Creating branding that stands up to exceptional service and products.
Brief
In a competitive market for luxury travel and experiences, Carrier faced the challenge of differentiating itself and rising above direct competitors. It was essential to sell a new idea and identity to their key trade partners while ensuring alignment across all aspects of the business for a cohesive brand journey.
Action
To tackle the challenge, we conducted in-depth research into the Carrier customer profile. We developed a new brand positioning that would set Carrier apart, simultaneously crafting a new photographic and visual identity that would evoke emotional engagement.
In addition, we focused on creating a compelling brand voice. The “Look Beyond” strapline served as the foundation upon which the brand was built. A clean and sophisticated visual approach placed luxury at the forefront, ensuring that Carrier’s brand image exuded elegance and exclusivity.
Result
The collaborative efforts in branding, creative campaigns, and copywriting helped Carrier elevate its position in the luxury travel market. The new brand positioning, visual identity, and emotional engagement strategy successfully resonated with the target audience, capturing their attention and inspiring a desire for elevated travel experiences.The clean and sophisticated approach enhanced the perception of luxury, solidifying Carrier’s standing as a premier brand in the industry.
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