Sambro: Disney

Sambro approached us to help them with their latest range of Disney products. Our brief was to develop and create short-form video content for Instagram and TikTok for the latest range of Disney licensed products.
The campaign objective is to drive engagement for the Disney range across the Sambro social channels. The content produced needed to be engaging, appealing and representative of both Sambro and Disney brands.
The videos needed to be product focused and reinforce our clients values of great value, fun toys with a secondary focus on the play patterns. It was important to the client that the short-form video content was used to demonstrate the features and details of the products in the range, with the inclusion of sound effects.

Listening to the clients brief, we used channel research and made further recommendations for short-form and longer-form content based on product type and channel use. We developed a creative look and feel for the campaign taking into consideration both Sambro & Disney brand requirements as briefed.

Our service offered a full visual shoot and product brief development along with a studio shoot and location shoot based on product and channel requirements, including and video and stills. Our full shoot production included model and location elements with post production editing including graphics, animation and sound.

The results we gained from this full production campaign was a range of video and stills content for Sambro to use across all channels. We created the start of a consistent brand look and feel for Sambro and their video content. The success of this campaign is shown through the words of our client…

“Seventy7 are an amazing agency to work with and have the perfect combination of organisational excellence and superb creativity, from concept through to end delivery”.

This led on to being briefed for another project for the client.