Sambro: Disney
Create engaging video content for a range of Disney products.
Brief
Sambro approached us to help develop short-form, social-first content for their latest range of Disney products, driving engagement for the range across the Sambro social channels. The content produced needed to be engaging, appealing and representative of both brands in collaboration, stopping their young audience in their tracks in the busy world of social. It was key that these product-focused videos reinforced the brand’s values of fun, play and great value.
Action
We used channel and audience research to set a strategy and style designed to achieve engagement online. Videos built around the product and channel were designed for maximum effect, with their own creative look and feel for the campaign that combined Sambro and Disney’s unique spirits.
We carried out the full visual shoot and product brief development along with a studio shoot and location shoot, including and video and stills. Our full shoot production included model and location elements with post production editing including graphics, animation and sound.
Result
The videos were successful in captivating audiences across the brand’s social channels, with videos and stills designed to achieve maximum reach across the rollout. By creating the foundations for a consistent brand look and feel for Sambro and their video content, we ensured that creativity and delivery combined to achieved the client’s brief and beyond, leading to a continued parternship between us and Sambro.
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